Sydney, Australia – Known Pty. Ltd., trading as Burst SMS and Conversr, has been recognised with the Gold Innovation in Technology Development – Non-Profit Stevie® Award in the 10th annual Asia-Pacific Stevie Awards.
Known was recognised for its Conversr Primed Program, which leverages conversational artificial intelligence (AI) to drive an uplift in campaign performance for non-profit fundraising. The Conversr solution offers a unique opportunity for charities to tap into their dormant data universe and find high propensity leads identified for conversion calling through telemarketing (TM).
Alex Macpherson, CEO, Known, said, “I am so pleased to see our Conversr solution recognised in this way. We are achieving new benchmarks for performance with our non-profit customers by leveraging their dormant data and the smarts of our conversational AI platform.”
The Conversr solution has been successfully used by charitable organisations including Community First Development and OzHarvest.
Kativa Bourke, Direct and Digital Marketing Manager Community First Development, said, “In a challenging environment, it was great to find a company that could offer a new option to diversify our fundraising program. Conversr has provided excellent service and support from the onset, and the follow up and insights post-campaign have been extremely valuable to us. The entire experience has been a smooth one and each of the Primed journeys we’ve run through Conversr has translated into one of our best TM campaigns for the year.”
An OzHarvest spokesperson said, “Conversr allowed us to interact with our supporters through the SMS channel in an incredibly human-like and personalised manner. Most importantly, the platform allowed for human moderation with its proprietary empathy filter, which intelligently identifies conversations where empathy is critical. We have found that it’s in these very simple ad-hoc interactions, where our supporters share their personal story, that we can create something that money can’t buy, loyalty. And it’s this loyalty that starts to move the fundraising dial and directly increases supporter life-time value.”
The Asia-Pacific Stevie Awards are the only business awards program to recognise innovation in the workplace in all 29 nations of the Asia-Pacific region. Widely considered to be the world's premier business awards, the Stevie Awards have conferred recognition for achievement in programs, such as the International Business Awards, for 21 years.
Known will receive this award during a virtual awards ceremony on Tuesday 27 June. This year, more than 800 nominations from organisations across Asia-Pacific were considered across multiple categories, such as Award for Excellence in Innovation in Products & Services, the Award for Innovative Management, and Award for Innovation in Corporate Websites. More than 100 global executives participated in the awards this year throughout February and March, judging gold, silver, and bronze Stevie Award winners based on average scores.
Maggie Miller, president, Stevie Awards, said, “The 10th edition of the Asia-Pacific Stevie Awards attracted many remarkable nominations. The organisations that won this year have demonstrated that they are committed to being innovative, and we applaud them for their perseverance and creativity. We look forward to celebrating many of this year’s winners during our virtual awards ceremony on 27 June.”
About Known
Known is a local success story, innovating and enabling customer engagement at scale, globally. Messaging solutions, Conversr and Burst SMS, allow all businesses to automate and connect without losing the powerful human elements.
Known evolves everyday just as technology does, resulting in it remaining one of the fastest growing businesses in the industry.
For further information please visit knownhq.com
About the Stevie® Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organisations in more than 70 nations. Honouring organisations of all types and sizes and the people behind them, the Stevies recognise outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
Sponsors and partners of the 2023 Asia-Pacific Stevie Awards include Adobo Magazine and PR Newswire Asia.