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With the advancement of relevancy algorithms and specialised remarketing formulas - customisation is now the cornerstone of every effective marketing campaign. Even then, when a customer receives a relevant message, it must be engaging enough for them to take action. So, how can a marketing campaign be both relevant and engaging all in one go? Here’s where SMS marketing comes in. Let’s see why this service is so effective for your business.
Every business has a client database. Through Burst SMS, you can import your database in a .CSV or .XLS file. Depending on how targeted you want to be, simply create separate SMS marketing contact lists. Let’s also not forget how important timing is, that’s why you can schedule your SMS marketing campaigns to send at any time.
In addition to being readily available on every mobile device, SMS was created to be social. Naturally, when someone receives an SMS marketing message which prompts a reply, their device is already physically designed to easily reply to it. From here, use incentives to add value to your SMS marketing messages.
Don’t forget to be consistent. Take your SMS marketing campaigns to the next level by using our SMS Automation tool - the Sequencer.
When it comes to SMS marketing, personalising messages is a must. Remember, text messaging is a social tool, and you are talking to your customer directly. That’s why Lifestyle Fitness Australia uses custom variables, to create a more personalised experience. These custom variables can also be anything, not just your client’s name. For example, the secondary custom variable that Lifestyle Fitness used is pricing.
Ready to take advantage of all the benefits SMS has to offer for your business?
Get started today with a 14 day free trial, and see how easy it is. You won’t even need to punch in your credit card.