Sydney, Australia - Known has announced Oz Harvest was named a Finalist in Ashton Media’s CX Awards for 2022 - based on their use of conversational AI platform, Conversr.
Conversr transformed the customer experience for Oz Harvest, achieving phenomenal campaign success, resulting in the Conversr platform being nominated for ‘Best use of Technology to revolutionise Customer Experience’.
Oz Harvest’s challenge was to convert one-time donors to regular monthly givers through telemarketing. Using Conversr, a single point of contact was introduced to engage with leads over 2 pre-calling AI-driven engagements. This resulted in improved telemarketing results with 11.1% of the cohort being converted to regular giving and 1.8% giving a one-off gift. This is more than double the prior year results. The one-time donors receiving a positive Conversr score, based on their engagement during the journey, converted to regular giving at an even higher rate – 14.5%.
“Conversr allowed us to interact with our supporters through the SMS channel in an incredibly human-like and personalised manner. Most importantly, the platform allowed for human moderation with its proprietary empathy filter – which intelligently identifies conversations where empathy is critical. We have found that it’s in these very simple ad-hoc interactions, where our supporters share their personal story, that we can create something that money can’t buy... loyalty. And it’s this loyalty, that starts to move the fundraising dial... and directly increases supporter life-time value” said an Oz Harvest spokesperson.
Luke Bridges, the Founder of Conversr said “Conversr is like nothing else in the market today, enabling our clients to create real relationships with their supporters & customers through the power of 1-to-1 conversation. Brands that are investing in our Conversr in conjunction with existing telemarketing campaigns have had substantial conversion rate increases and in-turn highly engaged sticky customers”.
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