Used for:

Lead generation

Encourage potential customers to respond to your adverts by featuring a short code they can text for more information on new product launches. This way you'll gather a list of phone numbers of people you know are interested in your product. This keyword and response number can also be published on the website as an opt-in tool

Sales promotions

For example, text information on new store openings, time-limited promotions or special offers for card holders.

Stock availability

If a store runs out of a particular item, ask for a mobile phone number so that you can text the customer when more are in stock. It's much easier, cheaper and less time consuming than phoning. Remember last year's Nintendo Wii shortfall? Keeping customers in touch in this way would encourage them to buy from you instead of a competitor.

Customer service

Good customer service always increases sales. Send a text with information such as delivery confirmation or the fact that a product is ready for collection. Your customer will receive the information in seconds, wherever they are.

Online sales

Send a text to confirm payment and delivery of specific high ticket priced items or those requiring installation.

Internal communication

Keep in contact with employees, using text to notify them of news, events, overtime opportunities. Also keep sales staff up to date with the latest targets and bonuses or simply send a motivational text while sales agents are on the road.