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SMS Marketing for Hotels
SMS marketing is being used by hotels to improve their customer service and increase hotel and restaurant bookings. It's crucial that hotels maintain a relationship with their customers in the hope that that they will repeat their booking. A quick text after departure is a courtesy gesture, which will build loyalty and show the customer you appreciate their business. Further communication can be made with special offers and discounts promotions, encouraging clients to return to the hotel. As an internal communication tool, texting can also improve communication with staff, with a quick text reaching numerous members of staff in one hit. Perfect for getting messages out to a groups of people quickly.
Used for:
Bookings & enquiry confirmations
An automatic text can be sent out to anyone who makes a website or phone booking or enquiry. A text could be sent including a reference number to confirm their booking. This is all done automatically using our API gateway.
Mobile brochures
Customers can text BROCHURE + email address to your own dedicated long code to receive a full PDF brochure directly to their email address.
Generate leads
Encourage potential customers to opt-in to your contact database by publishing a response number and keyword on all promotional material, newsletters, website, brochure, encouraging people to sms opt-in for text news, offers and promotions.
Sales promotions
Send text promotions to drive business growth and to increase bookings during traditionally quiet periods. For example, a hotel could offer a room discount or weekend stay package to increase repeat bookings.
Customer service
A quick thank you text can be sent to all visitors departing the hotel. Further texts can be sent at a later date to maintain the relationship and encourage repeat bookings. A text could also be sent if a client leaves anything at the hotel.
