Mobile SMS Marketing is the best Marketing tool for bars and clubs across Australia. In fact it would be fair to say that Text Marketing is an absolute critical marketing tool for any entertainment venue targeting the 18 – 30 year age group. The cost of Text Message Marketing is unbeatable when compared with posters, mailers, press or broadcast advertising and the return on investment is exceptional, it really works for this industry.
Advertise a membership using dedicated long code at your venue. New members can simply join by texting a keyword. To encourage membership run an automated badge draw using mobile numbers as the identifier. Send them a text message, if they are in the venue they win. Every member is then on your web SMS list. You can then keep them updated on all your events & promotions!
Send a quick text to let your customers know dates and times of forthcomings events such as Live Bands, DJ's, Quiz nights and Theme nights. Allow them to respond with a keyword to RSVP and add name to guest list.
If you are looking to increase patronage during quiet periods, send out text message promotions such as 2 for 1 entry, cheap drinks, meal discounts. Monitor responses by the number of people redeeming offers using the SMS.