As marketers continue to feed the "buzz" surrounding mobile messaging, smartphones, applications, and the "latest and greatest" new technologies, it's easy to forget that marketers ARE NOT a great gauge of consumer habits. While many look to the people around them to determine what's the best way to reach out the consumers, we must always remember that OUR habits are skewed. After all, we're immersed in technology on a daily basis as advertising specialists. Instead, look to consumer trends to see why mobile messaging still gets the job done! Read on...
Australian businesses are utilising mobile messaging with increased vigor given recent statistics released by mobile research groups. With text messages growing in stature, the ability to contact consumers on a personal level is simple too great to pass up
Mobile messages are undeniably the most popular communicative tool in the world. And, because so many consumers carry mobile devices, you know that the target audience is massive
Andy A, Creative Consultant at Ganton Group